Chief Executive Officer
In 2000, aged 23, Christopher Smith hung up his chef’s apron to establish a lean manufacturing plant and gourmet food operation called Valley Produce Company. Christopher was able to take Valley Produce Company from farmer’s markets to the world and established his brands footprint globally selling Valley Produce Company product in England, Scandinavia, Dubai, Hong Kong, New Zealand, Japan, Canada and the USA. He was able to establish a well-respected Australian label that won numerous international and local awards.
In 2011 Christopher resigned from the company to concentrate on developing Yolk Agency, a fully integrated management consultancy service – Why? Because business owners and senior management were asking for a holistic consulting service that takes the time to fully understand their business needs, then develop effective solutions and strategies to enable organisations to save time, money and improve their business capabilities.
In 2014 Christopher founded Happy HR. Happy HR is a software as a service product designed to be the world’s most efficient and easy to use human resource and performance management platform.
Christopher has successfully consulted to various industries, been invited to talk as an expert speaker at industry and government events and also has sat on industry advisory panels. He has over 15 years of operational, marketing, branding and recruitment experience.
Christopher has completed a certificate in business at RMIT Swinburne and has studied six sigma methodologies. He was proud to be a foundation board member at Dandenong Market Pty Ltd.