{"id":5816,"date":"2026-04-14T07:25:18","date_gmt":"2026-04-14T07:25:18","guid":{"rendered":"https:\/\/www.crox.agency\/?page_id=5816"},"modified":"2026-08-11T10:09:57","modified_gmt":"2026-08-11T10:09:57","slug":"our-work","status":"publish","type":"page","link":"https:\/\/yolkagency.com\/digitallabs\/our-work\/","title":{"rendered":"Our work"},"content":{"rendered":"\t\t
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Our Work:<\/span> Happy HR case study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Happy HR Case Study<\/p>

Conversion Strategy \u2022 Website Development \u2022 AI Automation<\/p>

Redesigning the digital experience to increase lead quality, boost conversions, and automate sales workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Project overview<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Happy HR wanted a website and funnel system that turned visitors into high-quality leads, reduced manual work for their sales team, and improved overall conversion efficiency.<\/p>

We implemented a full website rebuild, a conversion strategy, and AI-powered automation to ensure every lead was captured, qualified, and followed up automatically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Challenges<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Inefficient lead capture and follow-up workflows<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Low lead quality and inconsistent qualification<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Outdated website UX that caused drop-offs<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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No automation to support inbound\/outbound sales<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our approach<\/h2>\t\t\t\t<\/div>\n\t\t
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Brand redesign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We redesigned the brand and iconography to suit the new modern UI\/UX of the new HR platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conversion-focused website redesign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We rebuilt the website to guide users naturally through the sales journey, increase trust, and encourage action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Funnel structure, messaging & UX optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Optimised user flows, copy, and calls-to-action to increase engagement and reduce drop-offs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AI-powered inbound & outbound chat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Automated lead qualification, routing, and follow-ups to ensure no opportunity was lost.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Automated lead routing & CRM integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Connected workflows directly to the CRM to improve speed-to-lead and visibility for sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Deliverables<\/span><\/h2>\t\t\t\t<\/div>\n\t\t
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